Production process

“To understand fashion design, fashion garment construction is essential…”

The initial design, pattern-cutting, sampling, fitting and sewing of the final garments are all created in-house.

Made-to-measure custom requests and small quantities are made at home where Ali lives in Cambridgeshire and then sold in the showroom and online.

For items that require stock quantities in different sizes, the samples are then sent to Thailand where 10 pieces of each design are created at home, handmade by locals that have become friends over the years.

Fabrics are also sourced from Thailand to ensure that each piece is completly unique.

Small limited edition collections using deadstock fabrics guarantees a sustainable and fair insight to the whole production process…

….Who made your clothes?

ABOUT

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