Ali graduated from London College of Fashion. After 2 fashion shows in London she decided to travel. She first came to Thailand as a tourist shortly after the terrible Tsunami in 2004.
Falling in love with the local people, culture and way of life, Phi Phi Island surprisingly turned out as her base for the next 10 years.
During this time, travelling back and forth to London, working for designers at high-street level and at fashion weeks, her experience of the industry enabled Ali to return to Thailand to source production and create her own label.
AmberRoux has now been established since 2010.
Each of her pieces are self-designed, sampled and pattern-cut inspired by a mixture of cultures reflective in the fabric choice and design. Each piece has been carefully thought out to fit and flatter each figure type.
Ali owned AmberRoux’s clothing shop on Phi Phi Island for 6 years and attracted customers from all over the world. This diverse customer insight provided the assurance that AmberRoux could continue to be produced and sold on a larger scale.
Moving her collection online, Ali is able to expand her design range. She has always kept her passion for classic British design and styling so has returned to the UK to expand her label.
AmberRoux is a lifestyle formed by a love for what she does. Ali has succeeded to run her own business in Thailand, creating a brand defining her niche.
Living the Thai way of life for so long and experiencing the fast-paced fashion industry in Bangkok, whilst having previously worked in London, are both a diverse and exciting combination to create such a label which appeals to both Asian and European markets. This dramatic mix of culture is what signatures AmberRoux as a unique designer label.
Fair fashion ethics and sustainability are the main priority moving forward with AmberRoux. We can all see the devastation that is caused by the harmful impact of the fast-fashion industry where Ali has been a witness first-hand.
Therefore, choosing to implement conscious production in small quantities, focusing on fair labour and values, and re-purposing dead-stock fabrics are fundamental objectives for AmberRoux to promote.
“My vision is to highlight ‘Who Made Your Clothes?’ enabling every customer
to see exactly how the production process, from the sketch to the dress is made”
Ethically handcrafted limited edition collections; sustainably re-purposing dead-stock fabrics; focusing on fair labour and values.
AmberRoux is designed and sampled in England, and beautifully handcrafted in Thailand.
The conscious decision Ali made for AmberRoux is to buy dead-stock fabric and to re-purpose this into garments. This is a positive way forward to create zero waste. As each length of fabric bought would be around 20metres long, only a limited number of garments are able to be made from any one fabric, adding to the unique appeal of each piece. This ensures that small batches of garments are cut and hand-made. Slow fashion creates a less harmful impact on our environment.
‘The world dosn’t need any more mass-produced clothes’
Less plastic packaging is another fundamental objective for AmberRoux. Each garment sold will be packaged in a gift bag also made of dead-stock fabric, and then wrapped in paper before posting out. Maintaining sustainability is the long term vision for AmberRoux.