Ali graduated from London College of Fashion. After 2 fashion shows in Soho in London displaying leather jackets and corsets, she wanted to see the world and decided to travel. She first came to Thailand as a tourist shortly after the terrible Tsunami in 2004.
Falling in love with the local people and culture and way of life, as well as Phi Phi Island, which surprisingly turned out as her base for the next 10 years.
Within this time, after many trips back and forth to London, working for designers during London’s famous fashion weeks and also at high-street level, her experience of the industry enabled Ali to return to Thailand to source production and create her own label.
AmberRoux has now been established since 2010 and sells to customers from all over the world. Each of her pieces are designed, pattern-cut and created in beautiful fabrics. She is influenced by a mixture of cultures which she reflects in her fabric choice and design.
The highlight and focus in her designs is always the customer, as each piece has been carefully thought out and pattern-cut to fit and flatter each figure type. Customer interaction is what drives the designer and fuels her never-ending list of ideas and imagination.
Moving her collection online, Ali is able to expand her design range. She has always kept her passion for classic British design and current styling trends and so has returned to London to expand her label.
AmberRoux is a lifestyle formed by a simple love for what she does. Ali has succeeded to run her own business in Thailand, creating such a brand that encapsulates her forward-thinking ideas which ultimately define her niche.
Living the Thai way of life and experiencing the fast-paced fashion industry in Asia, are both a diverse and exciting combination to create such a label which appeals to both Asian and European markets. This dramatic mix of culture is what signatures AmberRoux as a unique and exclusive designer label.
Owning and running her own boutique on Phi Phi Island for 6 years gave Ali the maximum industry and customer insight she needed to assure her that she could continue to produce and sell her own designs on a larger scale.